E tūtaki ana ngā kapua o te rangi, kei runga, kei runga te Mangoroa e kōpae pū ana | The clouds in the sky close over, but above them spreads the milky way

Perinatal Mental Health Awareness Week 2024

29th APRIL to 5th May 2024

Perinatal Mental Health Awareness Week

is the annual campaign hosted by PADA – Perinatal Anxiety & Depression Aotearoa to raise awareness and encourage advocacy to highlight the need for better perinatal mental health outcomes in Aotearoa.

Our theme this year is Hononga | Connection.

Waiho i te toipoto, kaua i te toiroa

Let us keep close together, not far apart

Every first week in May, PADA – Perinatal Anxiety & Depression Aotearoa celebrates Perinatal Mental Health Awareness Week, with World Maternal Mental Health Day on the first Wednesday in May, this year being the 1st of May. This year marks the 13th annual Perinatal Mental Health Awareness Week.

Throughout this week we share stories and information and provide opportunities to increase understanding and help for people suffering from perinatal (anytime during pregnancy, birth or early parenting) mental health issues.

This year, we are committed to showing how we can all make a difference to improve perinatal mental health outcomes in Aotearoa, by staying connected. Social isolation and loneliness have a huge impact on an individual’s mental health. Interpersonal connections provide valuable outlet for expressing emotions, sharing experiences, and gaining perspective on life’s challenges. Engaging in positive relationships fosters a sense of belonging, support, and understanding.

Did you know?

  • New Zealand has around 60,000 births a year
  • Approximately 15,000 parents of those births will experience anxiety or depression as a result
  • 40% of those experiencing postnatal distress will have experienced antenatal distress
  • That’s 7000 mums, 3000 dads and 12,000 children affected in some way

Anxiety disorders are also common and occur alone or with depression. As well as mothers and birthing parents, fathers and partners also experience mental health problems around this time.


Supporters can participate in Perinatal Mental Health Awareness Week in a variety of ways:


  • Pledge your support and upload your photo, tagging PADA, to raise awareness and eliminate the stigma – too few people come forward to admit they are struggling, it is not a weakness, we are stronger together!
  • Make a meaningful impact for women and birthing parents, men and birthing partners with your gift. It’s one of the easiest and best ways to show your support. Donate today!
  • Join our social followers to help foster understanding and acceptance by sharing the stories, information and events designed to increase understanding, training, and to eliminate the stigma of perinatal mental health issues. Submit your story for our social media pages on Facebook, Instagram, LinkedIn or Twitter, and tagging PADA!
  • Learn all the ways you can fundraise on social media, through Givealittle or The Good Registry, you CAN make a difference. Get ideas from our past Perinatal Fundraising Champions!

Whether you are a family, love someone who has a new baby, or are looking to those who struggle during this time – let’s be stronger together and pledge to make a world of difference in training and educating health care providers to support each birthing parent in this country, regardless of their whakapapa or postcode. All new parents need the very best support!

Inviting all service providers to join us for an

Online Connection Hui on Monday 29 April

With this year’s Perinatal Mental Health Awareness Week being about hononga/connection, we wanted to kickstart the week off connecting with as many service providers in our sector as we can through an online session.
💙 We all know how important it is in any mental health journey to connect with others, whether that is a phone call to a friend, visiting loved ones, or joining a group with similar interests as yours. Meaningful connections with others provide a sense of belonging, support, and validation.
💜 As a sector, it is important for us to connect and support each other so please join us for this online connection session to share what you are working on with others and understand how we can all help each other to keep pushing forward in our critical supportive roles 🤲
💚 RSVP here and we will send out a Zoom link to those registered closer to the time.
For all future events, go to pada.nz/events

Attend our Cultural Competency Seminar Series

on Friday 3 May in Tāmaki Makaurau

Near the end of Perinatal Mental Health Awareness Week on Friday 3 May, we have our PADA Cultural Competency Seminar Series – in Tāmaki Makaurau.

This is a cultural awareness based seminar for people working in pregnancy, childbirth, and early parenting. We have six speakers eager to share with you their knowledge and experience to enable everyone there to understand

Come learn with us to build on your cultural awareness knowledge

Register here to book your space today or for more information.

For all future events, go to pada.nz/events

Join us for Shear Off The Stigma via live stream or in-person in Whāngarei on Sunday 5 May

We are proud to announce our campaign ‘Shear Off The Stigma – Shave for Perinatal Mental Wellbeing’ in collaboration with Rochelle Judkins and Mitch Thompson.

This is a fundraising campaign event which will be live streamed on Facebook and YouTube for Perinatal Mental Health Awareness Week (April 29th – May 5th) from 10am-12pm. With the physical event itself being held at the Northland Rugby Club Rooms in Whangārei for anyone who wants to join.

The aim is to bring perinatal mental wellbeing into the light, ending the stigma by normalising common experiences, and facilitating discussion on problem-solving approaches that can help empower every parent in their perinatal mental health journey.

Rochelle Judkins and Mitch Thompson will be speaking on their lived experiences with the event ending with Rochelle shaving her hair, all in an effort to raise money for PADA.

Every dollar raised is appreciatively received and will go to fund perinatal mental health support, education, and initiatives in Aotearoa.

Donate to Rochelle’s givealittle page here.